Our Second Nature strategy has been built using Thrive, the most comprehensive standards benchmarking system available in the UK.
Cranswick is the first food business to participate in such a broad, tough standard set in the UK. Our investment in Thrive has enabled us to:
Establish a genuine group performance baseline
Identify risk and performance gaps against leading global standards
Lever sustainability to drive a paradigm shift across the business
Shift our thinking towards a circular economy strategy
Envision a much longer-term strategy beyond a business as usual approach
The Second Nature three tiered levels and timeframes – Basic by 2020, Intermediate by 2025, and Advanced by 2030 — apply across five interconnected pillars, which reflect how we operate as a business.
Working together
To think big we needed input from our network, and have consulted in detail with customers and colleagues to establish the the issues that matter most, and those we can impact on the most.
We asked all 11,000 colleagues to vote for which Sustainable Development Goals (SDGs) they felt Cranswick could help drive most change. As a business, we’re ready to take responsibility and to make sure we’re supporting the things that matter most to our colleagues as best we can.
There are 17 UN Sustainable Development Goals (SDGs) felt most relevant to them - as changing the world comes down to people. These global goals have the potential to transform our world.
Turning strategy into action
Each Site Director and their teams have created a site-specific, unique roadmap.
The roadmap will help each site deliver against not only Second Nature 2020 Basic targets but also key material standard gaps in Thrive, intending to be well on the way to our 2030 Advanced targets with opportunities to reset and accelerate our ambition along the way.
The roadmap also looks beyond the factory gates, connecting with partners in the local area and connecting to the greater picture: social entrepreneurs and global movements.
Our people are our greatest asset
All of our colleagues are being inducted to our Second Nature sustainability strategy including actionable tips and advice for reducing wastage. We’ve seen a 25% increase since 2017 in the number of employees aware of our sustainability goals and the number of those actively taking part in waste reduction initiatives has increased to 77% in the same period.